Deal of the Day...Word of Mouse

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Word of Mouse: The Marketing Power of Collaborative Filtering

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Description

"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

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Idriss A D recommended this item over 2 years ago

65 people found this review helpful.

“ Yes, the word of mouth is a good way to approach and look at Marketing ”

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Gliceria P recommended this item about 1 year ago

50 out of 51 people found this review helpful.

“ Prompt delivery! A great read with lots of new knowledge. ”

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Doyle L recommended this item over 2 years ago

60 out of 62 people found this review helpful.

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